Apple website ‘second most widely used retail site in UK’
Visits by United kingdom-based surfers towards the Apple website elevated five-fold between August and October with Apple comprising one out of every 250 visits online in October 2011.
That’s based on data from web metrics firm Experian Hitwise and IMRG (Interactive Media in Retail Group), which released the new Shops List during the last quarter, putting Apple in second place.
Very popular was Apple’s site it displaced Argos in the top two the very first time because the Hot Shops list was began in the year 2006. Amazon . com United kingdom and Argos have dominated their email list since its beginning but Apple’s climb from eighth to second upset the established order.
“The sad passing of Apple co-founder Jobs not just had an impact on appointments with the Apple website but additionally helped elevated understanding of pancreatic cancer, having a seven-fold rise in searches after his dying,” stated James Murray, Marketing and Research Analyst for Experian Hitwise United kingdom.
“In addition to Jobs’ dying, the launch from the new iPhone 4S pressed United kingdom Internet visitors to its greatest ever levels for Apple with more than 14 million visits in October 2011,” he ongoing.
After Amazon . com, Apple and Argos (pleasing placed from a to z, if you want that kind of factor) came Tesco and then. In sixth place was M&S, adopted by Play.com, Amazon . com.com, John Lewis and Tesco Direct.
Tina Spooner, Chief Information Officer at IMRG, stated: “As the passing of Jobs will unquestionably have elevated traffic levels towards the Apple site, the sheer recognition of tablet devices like the iPad is another main factor.
“Amazon . com is expecting their Kindle to be among their greatest sellers this Christmas, and it’ll be fascinating to determine precisely how influential tablets become for consumers. IMRG are estimating that ￡3.72bn is going to be spent online throughout the peak activity days commencing 28th November and fifth December and, knowing through the high risers within the Hot Shops list, fashion retailers may be the big performers this Christmas,” she ongoing.
The New Shops List is printed quarterly and tracks recognition, as shown by visits, of websites selling products or services inside the IMRG Capgemini Index Classification.