Apple CEO Tim Cook says nothing, but reveals plenty

Apple CEO Tim Cook says nothing, but reveals plenty

Apple boss Tim Cook’s cautious, sensible answers to interview questions on Tuesday gave away little about Apple’s plans. But his interview style revealed much about Cook’s management style, the differences and similarities between his reign and Steve Jobs’, and the sort of company he wants Apple to be.

Apple CEO Tim Cook spent more than an hour answering questions at the AllThingsD conference on Tuesday, but said little that was newsworthy. Which everyone should have expected, argued Gartner analyst Carolina Milanesi.

“Why were people surprised? Did they think he was going to reveal a new product, just two weeks before WWDC?” asked Milanesi, referring to Apple’s annual developers conference, slated to kick off on June 10 in San Francisco.

Even so, Cook’s appearance on stage at the Wall Street Journal-hosted AllThingsD generated scores, if not hundreds, of headlines on Apple-centric and general technology blogs, on mainstream media outlets and even pieces on television. Many of those stories parsed Cook’s comments in detail, mimicking the work of Cold War Kremlinologists, who dissected the Soviet Union and its leadership based on who stood where in photographs taken at military parades where mobile missiles trundled through Red Square.

Tim CookTim Cook

Cook stuck to the script throughout the interview, noted Milanesi and other analysts, using many of the same talking points he and other Apple executives have employed before — most recently during an April conference call with Wall Street.

“As expected, Cook didn’t reveal any significant new information,” added Brian Marshall, a financial analyst with the ISI Group, in a note to clients Wednesday.

Ezra Gottheil of Technology Business Research agreed. “In the most fundamental way, this shows that Apple hasn’t changed,” Gottheil said. “But it was far more interesting when Steve Jobs had nothing to say.”

Cook is coming up on two years as Apple’s CEO, having assumed the chief executive’s chair in August 2011, just weeks before co-founder Jobs died of complications from pancreatic cancer.

“Jobs wouldn’t have had anything to say about Apple either, but he would say plenty about the industry,” Gottheil said, comparing that to Cook’s even-more-disciplined style under questioning.

[More from Tim Cook’s interview: Apple’s Tim Cook reveals Jony Ive has been “key” in the development of iOS 7

Tim Cook talks wearable computing, snipes at Google Glass

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Tim Cook’s Apple: The big picture

For her part, Milanesi focused on the big picture, rather than delving into the minutiae of what Cook said, didn’t say, or might have said. “His aplomb is amazing,” she said. “He showed he could stick to the script, and that Apple wasn’t going to change just because people are putting pressure on the company.”

That pressure has come from multiple directions, and in some cases has been enormous: As of Wednesday, Apple’s stock price was 37% lower than its peak last September.

“Is Apple in trouble? Absolutely not,” Cook countered yesterday at the first question pitched, whether Apple had lost its cool and was in trouble because of that. He did, however, repeat what he said at the April call with financial analysts, that he was “frustrated” with the fall of the stock price, but pointed out that Apple has weathered stock downturns before.

What Milanesi found interesting was that Cook didn’t deviate from the message mantra when other CEOs might have gone on the offensive. “If it was anyone else, I think it would have been quite different,” Milanesi said. “Other CEOs would be scrambling to make a point, or going overboard in justifying their decisions. Apple doesn’t do that. Tim [Cook] doesn’t do that. He’s a much more practical leader than even Jobs.”

As is Apple’s policy, Cook declined to answer any of the questions posed about potential products, whether something more ambitious than the current Apple TV or an iWatch or even what iOS 7 will look like. On Apple and television, for example, Cook would only repeat his previous lines of, “It continues to be an area of interest to us,” and “[Current TV] is not an experience that I think most people love.”

“They’ve been consistent on their messages on TV, for instance,” observed Milanesi. “And we’re still waiting on what they have in mind.”

“It’s not a mystery,” said Gottheil, of Apple’s message, which he thought Cook plainly stated. “‘You can see who we are by the products we make,’ Cook said. The mysteries are what specific products Apple is working on.” But no Apple CEO, whether Jobs or Cook, or some future top exec, would turn that on its head and talk about what may be in the pipeline.

“In fact, he said more than I would have said,” Gottheil added. “Cook said ‘game changers.’ I would have just said, ‘We’re working on new things.'”

And so it went, on topics like wearable computing – where Cook went only so far as to say he thought smart glasses, like Google’s, were “risky,” and that the wrist is a “natural” for something digital; Android’s overwhelming sales market share; whether Apple is for old people; and the house-cleaning Cook did last autumn when he reorganised upper management.

More answers at WWDC

Some of the questions asked during Cook’s interview will be answered in less than two weeks, when Apple holds its Worldwide Developers Conference (WWDC). The annual confab runs June 10-14, with a keynote expected on opening day, where Cook and other executives will likely introduce some of the changes to iOS and OS X.

But if Cook’s objective was to keep to the script and divulge nothing concrete, why bother?

Milanesi had a quick answer. “Imagine the headlines if he didn’t show up [at AllThingsD],” she said. “If he hadn’t, then everyone would have said Apple is really dead.”

This article, Even saying nothing, Apple CEO reveals something, was originally published at

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg’s RSS feed. His email address is [email protected].

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Apple TV sales on the rise, 5 million units shipped by fiscal year end

Apple TV sales on the rise, 5 million units shipped by fiscal year end

Apple has announced that it sold five million Apple TVs in the last fiscal year, almost doubling the amount it sold in 2011.

Apple CEO Tim Cook called the Apple TV a “beloved hobby” during the Apple’s earnings call on Thursday when the company announced the device’s promising sales growth.

During the fourth fiscal quarter of 2012, Apple sold 1.3 million Apple TVs, which is a 100 per cent increase from the year-ago quarter.

In March, Apple updated its Apple TV to give it the ability to output 1080p video, and rumours suggest that it could be developed into an advanced set-top box that will ‘erase the distinction between live and on-demand TV’ in the future.

See also: Apple product rumours for 2013


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Nier 2 Dev Clarifies "Majority Of Development Is Being Done At Platinum Games, Square Enix Just Helping"

Nier 2 Dev Clarifies “Majority Of Development Is Being Done At Platinum Games, Square Enix Just Helping”

Square Enix and Platinum Games announced “Nier” sequel at E3 2015. The announcement came as a surprise to fans because it gave a feeling that the Nier sequel is going to be co-developed by Square Enix and Platinum Games both. Thankfully, Platinum Games has cleared all confusion in this regard in a recent interview to our friend at GameSpot. Nier Designer, Yasuhisa Taura has confirmed that Nier sequel is an in-house project of Platinum Games and most of the development work on it is taking place at studio’s Tokyo office. In addition to this, Taura also clarified the role of Square Enix peoples in Nier sequel project.

Nier 2

Speaking to our friend at GameSpot, Taura said: “Yes, the development is mostly taking place here at Platinum [in Osaka], and in our Tokyo office. But we are of course getting help from Square Enix, and the composer for the original game is back to make new music. Also, the character design is being done by Akihiko Yoshida who works on CyDesignation, so we are borrowing people from other companies. But the majority of development is being done here.”

The idea for the sequel of Nier came from Taura. Square Enix approached Platinum Games to work on a game together and this is where Taura put the proposal of going for the Nier sequel. Taura explains:

“I was thinking of creating something new and I’m a really big fan of the original Nier,” he says. “I was creating a video game proposal that was something along the lines of a sequel to Nier. Right around the time I was doing this, Square Enix actually came to us to ask if we wanted to do something with them, some kind of project. They didn’t mention Nier specifically, but they said they wanted to do something with us. So we said, ‘Okay, we have an idea for a Nier sequel, so let’s do that.’ And that’s how it happened.”

Watch the teaser trailer of Nier 2 from E3 2015 below.


Merger dominates HP shareholders’ meeting

Merger dominates HP shareholders’ meeting

HP’s annual shareholder meeting took place last Friday – and the company’s still-pending acquisition of Compaq was the order of the day.

It was the topic of most of the questions from approximately 200 shareholders present. Most apparent was the absence of acquisition-opposition leader Walter Hewlett from the ballot to re-elect HP’s board of directors. It’s the first time since HP’s 1939 origin that the board has not included one of the now-deceased founders or a member of their families.

HP’s board removed Hewlett’s name from its list of nominees after he filed suit alleging illicit lobbying of major shareholders by HP management.

Chairman and CEO Carly Fiorina, presiding at the annual meeting on Friday, said that HP and Compaq expect to begin merging on May 7.

“The board has stated its reasons for not renominating Walter Hewlett,” Fiorina said. Shareholder Bob Stewart replied that he would vote against the entire slate of directors if he could not write in Hewlett’s name.

“I certainly agree that dissent and debate are vital to a quality decision,” Fiorina said, replying to shareholder Andy Black’s question about the wisdom of ousting Hewlett as a director. “But there is a time for a decision, and there is a time to move on.”

Growing rifts
Fiorina also dealt with several pointed queries from shareholders, some of whom were retired HP employees.

HP retiree John Bailey, however, remained as skeptical as he was at the special shareholders’ meeting in March. He asked Fiorina how she would heal the rift with employees.

She said the management team expects to: “spend more time talking with employees and making sure we understand their concerns” in the future. She also praised HP employees for continuing to focus on the customers and their work during the turmoil of the past six months.

“I don’t trust her,” Bailey said, shaking his head.

Watch Dogs lead platform is PC confirms Ubisoft

Watch Dogs lead platform is PC confirms Ubisoft

Ubisoft has confirmed that PC is the lead platform for their upcoming open world game Watch Dogs, and all other platforms will be getting a port.

Watch DogsThis is really great news for PC gamers, because Watch Dogs for PC will be better optimized. In a recent interview to InsideGamer, Ubisoft CEO said:

“We expect fewer problems with porting games to the PS4 than the PS3, which had a completely different infrastructure. Previously, we developed games first on the Xbox 360 and then translated them onto the PS3. It took a lot of time and money to port. Now we develop first on the PC and port to all other consoles.”

Watch Dogs is schedule to launch in 2013 for PC, PS3, PS4, Xbox 360.

League of Legends All Stars Chosen | League of Legends

League of Legends All Stars Chosen | League of Legends

The League of Legends All Stars for Europe and North America are chosen, it’s time to get hyped for All Star Week!

We have almost hit the League of Legends Championship Series halfway point, and All Star week is rapidly approaching us all.  The votes have been tallied and our all star representatives have been chosen for both Europe and North America.

In Europe we have sOAZ from Fnatic in top lane, Yellowpete from Evil Geniuses as AD Carry, and all three remaining positions being taken up by the players from Gambit BenQ: Diamondprox, Alex Ich, and EDward.

The North American voting resulted in two players from TSM from being chosen.  Xpecial as Support and Dyrus as Solo Top.  The remaining three slots each go to a different team, one from each of the other top four teams currently in North America.  Saintvicious from Curse as the voted Jungler, Doublelift from Counter Logic Gaming in the AD Carry slot, and Scarra from Team Dignitas as the North American AP Carry.

Remember, the team that wins All Star week will earn an extra slot in the World Championship finals for their region, so get hype!  The best League of Legends players in the world, as voted on by us, are getting ready to rumble!

Apple aims iTunes at US higher education

Apple aims iTunes at US higher education

Apple has introduced an iTunes on Campus program, offering a license to educational institutions that lets them distribute the software for download or on CDs to their students.

The move is Apple’s reaction to MusicNet’s recent deal with Yale and a variety of deals reached between Napster and US educational institutions that offer similar rights.

Notes on Apple’s site state: “Over the past year, the illegal downloading of music by students has emerged as a top ethical, economic, and political issue for universities and colleges across the country. The iTunes on Campus program enables universities to provide students with a legal option for downloading music from the Internet and managing their digital music collection.”

Authorized representatives from HE institutions can register online. Apple will then send them everything they need to distribute the software, and supporting material – such as graphics for newspaper ads and leaflets – to let students know about the service. They must also sign a site license agreement.

More information is available from Apple.

Apple admits 10.3.9 ‘issues’

Apple admits 10.3.9 ‘issues’

Apple has confirmed some Java and Safari problems with its recent Mac OS X 10.3.9 update.

The company explains that the software update increased the size of some internal libraries. This had the effect of, “causing a mismatch between the shared archive of the Java classes and the addresses used by the Java virtual machine”.

Symptoms of this problem are that Java applications and Java-enabled websites when using Safari may “have issues”. Safari and standalone Java applications may unexpectedly quit or not launch.

Apple advises users to reinstalling Security Update 2005-002 as this forces the shared archive to be recreated – fixing the problem, “even though the issue is not security related”.

Apple also offers a series of steps to check for and repair the flaw.

Apple execs profit through success

Apple execs profit through success

Leading Apple executives sold $73 million in stock in October, reports the Mercury News.

The report reveals Apple executives to have sold $229 million in company shares so far this year.

Senior vice president of hardware engineering, Jonathan Rubinstein, exercised options to buy 500,000 shares for $17.31 each on October 1, selling those shares the same day for a gain of $10.7 million.

He’s joined by general counsel Nancy Heinen who made $9.7 million; senior VP retail Ron Johnson, ($9.6 million); and senior VP software engineering Bertrand Serlet, ($1.3 million).

An Apple spokesman said: “It’s great to see some members of our management team get rewarded for their incredibly hard work.” Apple compensates its management team with stock options, in order that they can profit from succesful execution of plans.

Final Packaging of Metal Gear Rising: Revengeance Limited Edition and New Gray Fox Trailer

Final Packaging of Metal Gear Rising: Revengeance Limited Edition and New Gray Fox Trailer

Today Konami has finally revealed the final packaging of Metal Gear Rising: Revengeance Limited Edition (North America). As per the details revealed, MGR Limited Edition will feature steelbook, soundtrack and High Frequency Blade plasma lamp!.

Metal Gear Rising: RevengeanceIn addition to this, GameStop pre-order bonus for the game will also be included i.e an artbook, Gray Fox (Cyborg Ninja) dlc and powerful Fox Blade. Metal Gear Rising: Revengance Limited Edition will carry a price tag of $149.99.

Metal Gear Rising: Revengeance Limited Edition 1

Metal Gear Rising: Revengeance Limited Edition 2

In addition to this, Konami also released New Gray Fox (Cyborg Ninja) DLC Trailer. We have it below for you take a look.